This edition of the China Personal Care Ingredients Exhibition (PCHi) was successfully held at the Guangzhou Canton Fair Complex, attracting numerous domestic and international raw material suppliers. At the exhibition, various companies collectively launched multiple surfactant system solutions that emphasize mildness, sustainability, and efficacy, primarily including alkyl polyglucosides (APG), innovative directions such as peptides, amino acids, glycolipids, and surfactant-free emulsification technology. Brands' focus on these new technologies primarily centers on formulation compliance, product safety, and scientific evidence for efficacy claims. They require suppliers to provide comprehensive technical documentation and testing reports to ensure products meet relevant regulatory requirements and support market claims.