According to the latest industry data, the domestic surfactant market continues to maintain a steady growth trend, with Home Care, particularly cleaning products, remaining the largest application market. Driven by both consumption upgrades and environmental demands, the industry has shown a significant increase in attention toward mild surfactants and biodegradable systems. Among these, alkyl polyglycosides (APG) and green categories such as amino acid-based surfactants continue to increase in market penetration, with more and more brands beginning to incorporate these gentle and environmentally friendly ingredients into their formulations. Industry reports indicate that, based on an analysis of the 2024 market outlook for the year, an extended forecast was made, including growth expectations for various sub-categories and price trend assessments. This provides quantitative reference points for brand owners and upstream suppliers, covering aspects such as market size, growth rates, and the proportion of sub-categories, thereby helping businesses make better strategic decisions and market layouts.
Dynamics
INDUSTRY DYNAMICS